Articles
See what the press are saying about GAPbuster and the engaging world of customer experience management.
GAPbuster Worldwide is seen as an expert in the field of customer experience management and has been approached by those in print, electronic and television media for comment on the state of customer service today.
To read about GAPbuster's role in customer experience management, see the list of articles below:
Super Struggle
Epicure Magazine, The Age, July 2007, Melbourne
Australia
"Australian supermarkets might be feeling a bit vexed just about
now. On the back of a recent report by Melbourne-based
international research group GAPbuster, they've been copping a
pasting in the press. Our supermarkets have been canned for poor
product range and freshness, unfriendly service and long queues,
which compare unfavorably with their counterparts in
Britain."
Read the full article about GAPbuster's International Research
Project investigating supermarket choice in Australia and Europe,
here.
Customer Experience Challenge: The Lottery
Experience
Talking Retail, December 2006, London, United Kingdom
"GAPbuster shoppers are asked to rank their levels of satisfaction, based on their own experience from that individual in-store evaluation. Customer satisfaction is measured on a five-point rating scale as is level of speed of service. What these results show is that speed of service is a key driver of customer satisfaction"
Talking Retail is a retail industry publication, and wrote about the importance of customer service to customers Worldwide, to read about how GAPbuster is helping the Retail Industry, click here.
Friendliness Pips Price for Customer Loyalty
ABC news Australia, October 2004, Sydney, Australia
"A survey for National Customer Service Week has found that friendliness is more important than price.
The GAPbuster survey of 9,000 customers found that 94 per cent would stay loyal to an outlet with friendly staff, rather than stores with cheaper prices.
Efficiency of service was the second most important criteria, while value for money was ranked eighth."
Read all about what customers really want from companies, and how GAPbuster helps bring these issues to light as part of Customer Service Week here.
M&S Shines on Service
The Telegraph, August 2004, United Kingdom
"Marks & Spencer has better customer service than two chains in
Philip Green's BHS and Arcadia Empire, according to a survey by
GAPbuster, a brand experience agency."
Read all about the GAPbuster Survey here.
To find out more about how we could help to improve your business
profitability, sales revenue and customers' experiences click on
any of the above links or contact us.
