What We Do

We're experts at measuring customer experience! Our unique customer surveys and mystery shopping services help our client to improve the customer experience and their sales performance.

What we do

Global Reach

With operations in over 105 countries, our 400,000 strong field force of mystery shoppers and professional auditors will provide you with the best global coverage and quality.


GAPbuster is now GBW!

We are proud to announce the launch of the new company logo as part of the ongoing evolution of our company’s brand.

Our business has grown and evolved over the last 21 years, so we have refreshed our logo to reflect who we are today. Read More


Consulting Products Mystery Shopping Retail & Brand Audit Competitor Benchmarking Customer Surveys Advanced Analytics


Join GBW to expand your career and to gain experience with the global leader in improving customer experiences. You will be given an opportunity to join our multicultural team and learn in a positive & encouraging environment.

Why GBW?

We are a specialist market leader. Dedicated to providing strategic direction, we deliver actionable insights, not just data, to the highest ISO9001 quality standards.

Join Mystery Shoppers

Do you have an interest in retail and an eye for detail?